By Bernadette Doyle
Michael Dunlop is the successful young entrepreneur behind such blog sites as RetireAt21 and IncomeDiary. His sites have upwards of 200,000 visitors each month.
How does he do it?
In his words, "It's all about creative content."
When you post a blog with unique content or present standard content in a creative and engaging way, you attract more people. The people who are attracted to your content will then link to it or tweet about it. This is what's called link bait or tweet bait.
For example, Michael posted "the top earning websites in the world." He listed what each site earned in the last year, and then broke that down to how much they made in a second. When people see that Google made $691 a second, it catches their attention and they link to his site or tweet the information.
This strategy can work in any niche. Whatever your area of expertise, you can post lists of top earners or "10 best..." Those readers who already follow you will share the information with their network, attracting even more people to your blog.
To save you the time of researching these types of lists, you can use a service such as http://www.TaskUs.com, which will do the work for you. They will provide you with all the information you need, which you can then copy and paste to your blog. For a reasonable fee, you can see a return that is worth thousands.
You can also post lists that reflect your own personal opinion. For instance, you might post a list of people who have influenced you in your career, or the top ten reasons why it's great to work in your field.
Since a list of the best of anything is really subjective, some readers might disagree with your choices. Don't be upset if that happens. It means that they are paying attention to you. The more comments that people post, the more conversation you'll generate.
The point is to be creative. People are drawn to lists because they present interesting tidbits of information that are easily shared. David Letterman discovered that years ago - his nightly top ten lists have long been shared around the world.
When you offer creative content in the form of link bait or tweet bait, you will begin to attract more readers to your blog. As the number of people linking to your site increases, so does your internet ranking. And it happens instantly. So start thinking creatively about some lists that will give your readers information that they simply can't wait to share.
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