5 Easy eBook Marketing Steps

By Tiffany Dow

Try the following five steps to find eBook marketing success:

Step #1: The first thing you'll want to do to get your eBook off to a successful start is get some JV partnerships going with other marketers who have established lists. JV partnerships are built based on the fact that both partners have something to offer. In your case, you have a fantastic eBook to market, and your potential partner has a good list to market that eBook to. Of course, your new partner is going to get something in return for sharing her list with you, usually a cut of the eBook profit, and that's OK. In a good JV partnership, everybody wins!

Step #2: Don't stop with developing JV partnerships when it comes to eBook marketing. It's time to take full advantage of all the resources that Web 2.0 offers. Squidoo lenses, Weebly pages, Google Knols, and Hub Pages can all get you and your eBook great exposure that is highly valuable for marketing. Learn how to use each of these resources and get your product out there!

Step #3: Continue to keep the eBook marketing machine rolling with articles. There are a ton of article directories that you can submit articles, but EzineArticles is the granddaddy of them all, and is still the go-to article directory - the biggest and best. If you're not comfortable with writing articles, or you don't have the time to pump them out in mass quantities (or even tiny quantities), outsource your article writing. You can find excellent ghost writers for very reasonable rates to help you in this area.

Step #4: Something else that should not be missing from your eBook marketing efforts is a blog. A good blog can go miles in getting your eBook the recognition it deserves. Be sure to use keywords effectively with every post. Your titles and contents should definitely have relevant keywords, and your posts should have to do with the topic of your book. They don't have to be specifically about the book. But they should be related enough to bring in a reading audience who will be interested in buying your eBook.

Step #5: Finally, use those micro-social networking sites. Get yourself on Twitter and FriendFeed, and while you're at it, set up a FaceBook and MySpace page for your eBook, too. Micro-social networking and social networking is incredibly effective in regards to getting the word out to potentially millions of people.

So you can't just write that awesome eBook, upload it to ClickBank or PayDotCom and expect it to sell itself. You have to get out there and make it happen! Get those JV partnerships rolling, start blogging and article marketing; use Squidoo, Hub Pages, Google Knol, and Weebly to your advantage, and start social networking!